Reddam House Students to Create Advertising for the Blind

. 3rd December 2016

larger-than-life_josephOn Wednesday 30th of November, the Grade 5 students at Reddam House school in Constantia will be introduced to SA’s first blind barista, Joseph Matheatau and be given the opportunity to create advertising materials for Kaleidoscope’s Blindiana Barista coffee.

Sharon Worrall (Ideas4Good), SA’s first blind barista, Joseph Matheatau (Kaleidoscope) & Zonja Gregg (Reddam House) will all be available for interviews and photographs as well as some of the children who will be working on the project. Please find below full details, should you require further information please let me know and I will be happy to assist.

The 11-12 year old students will be creating a print, television and radio advert for the newly launched Blindiana Blend, a Kaleidoscope (former Institute for the Blind) & Beans for Africa initiative, which is blended, tasted, packed and distributed by the blind in Worcester.

Over the past 5-years Reddam House in partnership with Red & Yellow School’s, Sharon Worrall, have been instroducing their grade 5 students to positive cause related initiatives and this year they get the opportunity to get involved in letting the blind lead.

“The causes are chosen in order to make a positive impact on the children’s lives, to introduce them to real life problems and give them the opportunity to make a real difference,” says Sharon Worral, Educator, Idea Generator and Marketer of initiatives that build a better South Africa at Ideas4Good.

She explains: “Overall we aim to introduce communication tools as solution based thinking while developing learners that are able to think creatively.”

The children have three hours to produce advertising materials ready for presentation, following this parents of the class will enjoy a coffee made by SA’s first blind barista, Joseph Matheatau served from the mobile unit at the school.

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