Move over, Kendall Jenner, North West has arrived!
It appears that we have another model in the Kar-Jenner clan that is ready to take over the ropes from Jenner after Kim Kardashian shared a new Skims Christmas campaign featuring her 12-year-old daughter, North West.
Kardashian shared the new campaign featuring West as well as other celebrities, including Mariah The Scientist, Ken Carson, Veneda Carter and Madeline Argy.
However, what caught the attention of social media users was mostly West, even though this is the second time that she has modelled for Skims since 2020.
The beauty mogul captioned the post: “North West for Cactus Plant Flea Market x SKIMS.”
For the campaign, the 12-year-old wore long blue-tinted braids and a nameplate necklace as she was photographed in a pyjama set for the holiday season.
In the video, West says, “Everybody’s wearing Skims.”
One can say that Kardashian is a marketing genius because it is evident that she is capitalising on her child’s viral moment.
Over the past few weeks, West has been trending for many various reasons: from her controversial finger piercing, fake tattoos, her style and different Halloween looks, it is clear that her mother saw a loophole to do the advert with her.
The child star has kept us talking for weeks, with many criticising Kardashian’s parenting style because she is allowing West to do all these controversial things.
Kardashian really made the most out of this moment for her brand, proving that even what looks like bad publicity can turn into a good thing, no matter how it may seem.
In addition, West is already making a name for herself in the entertainment industry, besides being Kardashian’s daughter.
From being featured on multiple songs, to acting (being a part of “The Lion King’s 30 anniversary concert as Simba” and now modelling.
Kardashian’s fans are loving her daughter’s modelling era, and here’s what they had to say:
“That’s right, since they worry about her so much, let her advertise it. Smart move,” @_shadequ33n_skeemie wrote.
@kathyhilton shared, “So grown up! What a cutie!”
While Khloe Kardashian commented, “Yessssss!”
