Earlier this year, Meghan Markle quietly introduced a ShopMy page on Instagram, inviting followers into her personal style universe.
Her profile once carried the message: “A handpicked and curated collection of the things I love – I hope you enjoy them!”
It featured everything from elevated linen shirts and casual tees to designer staples, curated in neutral tones that matched her Californian-inspired style.
Prominent labels included Saint Laurent, Emme Parsons, Maya Brenner, Heidi Merrick, J.Crew, Uniqlo, and Gap. There were also homeware, beauty bits, and children’s items.
But today, the page displays nothing but a blank slate, stating simply: “This curator has not yet added any collections.”
Meghan Markle’s Instagram ShopMy page, which showcased her curated style, has vanished, leaving fans puzzled.
The sudden emptiness has baffled fans, especially since Meghan had only recently described the endeavour to Bloomberg as “an interesting exploration”* that allowed people to find and emulate her style.
When she launched the ShopMy venture, royal insiders reportedly viewed it as an awkward blend of celebrity commerce with royal branding – some even calling it “shameless.”
The platform offered attractive affiliate commissions – up to 30% on referred sales.
It featured high-price items such as a Loro Piana cashmere sweater priced around $1,415 (R27,100) and a Heidi Merrick silk dress at $1,350 (R25,900).
What’s behind the closure?
The abrupt disappearance comes on the heels of her lifestyle venture American Riviera Orchard quietly disappearing earlier in the year, marking this as the second shuttered project.
Some observers speculate this may be part of a strategic shift – perhaps paving the way for a new fashion or beauty line under her “As Ever” brand.
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