Steers launched a selfie booth that uses facial recognition software to reward Mzansi’s cheesiest smiles with enticing burger deals.
At the heart of this innovative promotion lies a well-loved tradition that transcends cultures – the art of smiling for photos. Globally, people incorporate playful words to elicit genuine smiles.
While China favours “qiézi” (eggplant) and South Korea opts for “kimchi,” South Africans proudly embrace the classic “cheese.”
Recognising this unique connection, Steers capitalised on this cultural staple, inviting customers to participate in a fun game that not only captures their smiles but also celebrates deliciousness.
South Africa’s cheesiest smiles the currency for the cheesiest burgers
Steers uses facial recognition software to encourage Mzansi to ‘say cheese’
The campaign is built on a cheeky mantra: “The Cheesier the Smile, the Cheesier the Reward.”
Patrons are encouraged to step up and show off their happiest expressions, which are then digitally captured by the booth.
Each joyful smile translates into rewarding opportunities, turning the wholesome act of smiling into a gateway for indulging in Steers’ signature cheesy burgers.
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