South African Tourism partners with CTIJF to showcase SA on the global stage

The Cape Town International Jazz Festival (CTIJF) proudly announces a strategic partnership with South African Tourism, bringing together two influential platforms to celebrate the country’s cultural richness and elevate South Africa’s global tourism appeal.

Recognised as one of Africa’s leading cultural events, taking place on Friday, March 27 and Saturday,  March 28, 2026, the CTIJF attracts thousands of local and international visitors each year, offering a world-class showcase of music, creativity, and cultural expression. Through this partnership, South African Tourism will utilise the festival’s international reach to spotlight South Africa as a dynamic travel destination – known for its vibrant cities, breathtaking landscapes, and diverse heritage.

This collaboration is rooted in a shared vision to drive tourism through culture and to position South Africa as a destination where experiences are immersive, authentic, and unforgettable. Festival audiences can expect integrated brand moments and curated experiences that reflect the country’s spirit both on and off the stage.

The partnership further strengthens the CTIJF’s role as a key cultural gateway, connecting global audiences to South Africa’s creative industries while contributing to the growth of the tourism sector.

Together, South African Tourism and the CTIJF aim to inspire travel, celebrate diversity, and showcase the very best of South Africa to the world.

Limited tickets are still available for the festival on Ticketmaster, with Buy Now Pay Later options on Loot. 

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