Rugby’s governing body, SA Rugby, will review their ticketing strategy at the end of the 2026 season, according to a statement released on Monday afternoon.
Mark Alexander, president of the Saru, said the organisation had noted concerns about ticket pricing and recognised that some categories needed careful review and revision: “We take full ownership of this matter and are committed to ensuring that our ticketing structure reflects accessibility and sustainability.
“Supporters’ passion and loyalty are central to our success, and we are deeply grateful for their commitment to our teams. Rugby is a shared national treasure, and we have a responsibility to ensure every supporter feels part of the journey.
“At the same time, we must balance this commitment with the responsibility of making these events financially viable. It is a delicate balance, but one we are determined to manage responsibly,” said Alexander.
SA Rugby recorded a loss in 2025, making allegations of “greed” over ticket pricing unfounded, said Alexander.
“Our commercial strategies are designed to cover the cost of running rugby in South Africa, not to increase profits,” he said.
“Springbok Test matches create a major economic impact, both direct and indirect, contributing to the broader economy while further promoting our country on the global stage. Rugby is not only a sport but also a powerful driver of national pride and international recognition.
“Our objective is clear: to balance the financial sustainability of the sport with the imperative of keeping rugby accessible to all South Africans.
“Accordingly, SA Rugby will review our ticketing framework for the 2027 season and beyond, and we will implement the necessary adjustments to ensure that our approach remains both sustainable and supporter‑focused.”
The Springboks complete the July leg of the Nations Championship against Wales at Kings Park on Saturday.
