Exploring South Africa: the shift towards meaningful travel experiences in 2025
South Africa’s travel industry is buzzing with excitement and, as we approach 2025, it’s clear that the appetite for travel among South Africans has grown stronger than ever. Fuelled by a mix of post-pandemic revenge travel, a renewed focus on meaningful experiences, and the increasing influence of technology, the country’s travellers are redefining how they explore the world. South Africans are prioritising experiences over material goods According to Dorcas Dlamini Mbele, Area […]
