An exciting announcement from Old Mutual. Embracing over 180 years of authentic South African heritage, Old Mutual proudly introduces the 2025 Recipe Remix Heritage Challenge. This unique initiative pays tribute to South Africa’s diverse cultures and vibrant culinary customs, fusing them with modern taste sensations, embracing the new tastemakers of today. Join Old Mutual, on it’s flavourful journey.
The Marketing Executive at Old Mutual Retail Mass Market, Molise Moloi, is thrilled about the campaign’s emphasis on inspiring a culturally nuanced approach to traditional dishes and cuisine. The primary objective of the campaign is to transcend cultural, generational, and customary boundaries, fostering an inclusive vision.
Highlighting the power of food as a unifying force in South Africa, Moloi underscores the significance of communal meals in celebrations, mourning, gratitude, and expressions of affection, pride, and happiness. “Living in a nation rich with diverse cultures and traditions, it is important to honour both our differences and our shared experiences”, says Moloi.
This heritage month, Old Mutual challenges it’s customers to join in as it kick starts a new culinary evolution by mixing historic delicacies with contemporary food delights. Together, the Old Mutual team aims to co-create a vibrant and modern heritage menu with a twist.
From koeksisters with umqombothi glaze, to chakalaka lasagne, pap balls with pickled fish and air-fried vetkoek, the possibilities for traditional and innovative fusion dishes are endless – promising a tantalising reinvention of heritage cuisine.
Embrace the journey of reinvention and let these culinary creations forge new connections while preserving our heritage in dynamic, engaging and mouth-watering ways.
About the Heritage Month Challenge
South Africans are encouraged to enter. From customers and employees to gogos and grandkids, from professional chefs to foodies, everyone is welcome to be part of this heritage experience.
It’s easy to enter:
- Pick a traditional dish from your heritage
- Give it a remix – your style, your flavour
- Fill in the quick entry form on the dedicated landing page
- Cook it, film it, and share the fun to boost your chances
- Post on social media using #RecipeRemix and tag @OldMutual and @ShopriteCheckers
For competition terms and conditions, click here.
To enter for the competition here.
